This insightful article summarizes the importance of listening to Buyer needs and framing solutions in a way that a Buyer understands. From NY to San Francisco to Boca Raton and everywhere in between, the skills are the same. New York real estate agents take on many roles, particularly when they’re shepherding first-time buyers. They’re accountants, educators, decorators, and even stand up comics. A

nd, of course, they have to be psychotherapists with just the right words of reassurance and comfort at their command when a client loses a bidding war or gets turned down by a co-op board. (“This wasn’t meant to be.” “Things happen for a reason.” “When the right place comes along, everything will fall into place for you.”). Read More.